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Toshiba and Intel go Disturbia
In a bid to engage a young, tech savvy audience to use their laptop computers Toshiba and chip maker Intel are producing a social experiement - Inside. It is being directed by D.J. Caruso (Disturbia and sci-fi thriller I Am Number Four).A trailer has been launched and an online casting call for a supporting role (actors can submit video auditions via YouTube). The film debuts at the end of July. One 4-5 minute episode will be released on social media platforms every few days, linked in…See More
Blog post by David MacGregor
The Art of FLIGHT - snowboarding film trailer w/Travis Rice
The song is a collaboration between Anthony Gonzalez from M83 and Curt Morgan from Brain Farm. Artist: The Three Corners of The Earth Title: "The Fire Shall ...
Video posted by David MacGregor
Basketball, The Bronx, street culture and struggle. Nike know their knitting.
Couple months old, but worth a watch...Nike continue produce edgy, interesting stories sourced from the culture it aligned itself with back around the time the third Air Jordan (Michael Jordan's pro-model basketball sneaker) was released in the late 80's.Mr Spike Lee was the link, the cred.These days it's so much more than brand endorsement. It's experiential, branded content. Entertainment that can be shared, easily. Offline stories rolled out online.Like this campaign... 1LOVE... starting in…See More
Blog post by Markus Sawyer
Danny MacAskill - "Way Back Home"
Way Back Home is the incredible new riding clip from Danny MacAskill, it follows him on a journey from Edinburgh back to his hometown Dunvegan, in the Isle o...
Video posted by David MacGregor
Basketball, The Bronx, street culture and struggle. Nike know their knitting.
Couple months old, but worth a watch...Nike continue produce edgy, interesting stories sourced from the culture it aligned itself with back around the time the third Air Jordan (Michael Jordan's pro-model basketball sneaker) was released in the late 80's.Mr Spike Lee was the link, the cred.These days it's so much more than brand endorsement. It's experiential, branded content. Entertainment that can be shared, easily. Offline stories rolled out online.Like this campaign... 1LOVE... starting in…See More
Blog post by Markus Sawyer
Markus Sawyer updated their profile
Markus Sawyer updated their profile photo
In the Kitchen at Parties (Ikea)
In the 80's and 90's Levis could make a new band red-hot or reanimate a long forgotten song simply by featuring it in one of their commercials - crafted by the geniuses at Bartle Bogle Hegarty. Apple have performed the same trick with equally persuasive results for the iPod and its permutations. So this campaign (if that is even a relevant term anymore in the always on world) by Ikea has plenty of precedents. But what I like is how both the commercial and the video for the song play nicely…See More
Blog post by David MacGregor
Forum
video relevance
I came across this today -If I can see the world through John Smith's eyesI can sell John Smith what John Smith buysA lovely little message for consumer-facing collateral. I'm seeing so many websites…Continue
Started by Ollie Langridge May 25, 2010.
Massify
I heard Christine Vachon interviewed by Kim Hill this morning. You can listen by podcast here she talks mainly about the…Continue
Tags: radio, nz, collaboration, marketing, video
Started by Siobhan Bulfin Apr 24, 2010.
People who specialise in this space 1 Reply
There's a guy in Melbourne called Jim Stewart @jimboot on twitter who is as close to an expert you'll get in online video as well as SEO. He does a webinar every Wednesday which you…Continue
Tags: tips, practical, video, online, SEO
Started by Siobhan Bulfin. Last reply by David MacGregor Apr 22, 2010.
Blog Posts
Toshiba and Intel go Disturbia
In a bid to engage a young, tech savvy audience to use their laptop computers Toshiba and chip maker Intel are producing a social experiement - Inside. It is being directed by D.J. Caruso (Disturbia and sci-fi thriller I Am Number Four).
A trailer has been launched and an online casting call for a supporting role (actors can submit video auditions via YouTube). The film debuts at the end of July. One 4-5 minute episode will be released on…
ContinuePosted by David MacGregor on July 13, 2011 at 5:34pm
Basketball, The Bronx, street culture and struggle. Nike know their knitting.
Couple months old, but worth a watch...
Nike continue produce edgy, interesting stories sourced from the culture it aligned itself with back around the time the third Air Jordan (Michael Jordan's pro-model basketball sneaker) was released in the late 80's.
Mr Spike Lee was the link, the cred.
These days it's so much more than brand endorsement. It's experiential, branded content. Entertainment that can be shared, easily. Offline stories rolled out…
Continue Posted by Markus Sawyer on December 9, 2010 at 4:30pm
In the Kitchen at Parties (Ikea)
In the 80's and 90's Levis could make a new band red-hot or reanimate a long forgotten song simply by featuring it in one of their commercials - crafted by the geniuses at Bartle Bogle Hegarty. Apple have performed the same trick with equally persuasive results for the iPod and its permutations. So this campaign (if that is even a relevant term anymore in the always on world) by Ikea has plenty of precedents.
But what I like is how both the commercial and… Continue
But what I like is how both the commercial and… Continue
Posted by David MacGregor on October 18, 2010 at 9:05pm
Fiat put their faith in band Faithless
Brands continue to look for new ways to connect with audiences…and are banding together with the music industry (who still seem a little flatfooted in their response to changes in their customer's behaviour).
From the Independent
"It is being heralded as the first "prommercial" and will be proclaimed as the future of the music industry. It may also
help rescue the tattered reputation of television advertising. Not bad
for a 15-year-old British… Continue
From the Independent
"It is being heralded as the first "prommercial" and will be proclaimed as the future of the music industry. It may also
help rescue the tattered reputation of television advertising. Not bad
for a 15-year-old British… Continue
Posted by David MacGregor on August 13, 2010 at 1:00pm
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